About TNZ

Tourism New Zealand is an international government agency responsible for marketing destination New Zealand offshore. The 100% Pure New Zealand campaign combines advertising, Internet, international media coverage, events and trade training to market New Zealand to key target markets.

Working with the overseas travel trade is an important aspect of the work that Tourism New Zealand does. This is looked after by the Operations team, the second-largest team at Tourism New Zealand, who work with the Tourism Industry Association to promote TRENZ to overseas buyers.

Tourism New Zealand has 12 offices globally, including teams in London, Los Angeles and Sydney. Staff in these international offices run various trade training initiatives, including destination and product education, familiarization trips to New Zealand, public relations activities aimed at travel trade audiences, and responding to travel trade enquiries.